Archive for April, 2010

The definition of SEO Marketing is generating sales and/or capturing leads from potential customers searching the Internet for the services or products your company provides.

Traditionally, this has meant attempting to get your website into Google (and others) search engine rankings so that it shows up when a likely customer of yours types in a “keyword phrase”. This has become something of a mysterious science. There are SEO Marketing experts and consultants that earn their living working with companies to increase traffic to their web sites by moving them to the first page of Google’s search engine. SEO Expert consultants develop keywords that will create free traffic, sales and leads. This consulting service is called SEO Optimization.

SEO Marketing has grown to include pay per click advertising (PPC). PPC ads are written by advertisers to kick-in when selected keywords or phrases are searched. Each time someone clicks on the ad they are automatically directed to the advertiser’s website and the advertiser is charged for that “click”.

The future of SEO Marketing will be the social networking sites such as Facebook and Twitter. The most productive advertisments will be virtual. This is more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

If you have a website and would like a free evaluation contact SEM Masters and find out what’s missing in your overall SEO Marketing strategy. The news is great for businesses that get started now. With a little help, you can start to overcome all of these challenges.

Steve Breault “SEM Meister”