Archive for July, 2010

Whether you have a website or some other online business venture, your goals are the same and that’s to have specific traffic. You need to get your site optimized for the search engines if this is your aim. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. But, if you have never done SEO before, it’s important that you read a few mistakes that can really hurt you if you’re not careful.

You want to be favored by the search engines, not penalized by them. This is why it’s always important to keep in mind what you shouldn’t do, so that you don’t end up in a soup. In this article we’ll be discussing about various search engine mistakes that you should avoid if you want to get quality visitors hitting your site.

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The main mistake beginning webmasters make is attempting SEO with keywords that aren’t narrowed down. It’s true that keywords are a crucial aspect of search engine optimization, but if you just use a bunch of them the search engines may give you penalties as they will consider your site spam. You’ll lose your ranking due to the over abundance of the keywords on your site, which means you’ll lose the traffic too. Your traffic will become displeased as they’re more interested in information they can read and that offers something they can use.

If you do use images, make sure they all have ALT tags. ALT tags will tell someone what the picture is while it’s still loading.

But, ALT Tags used with your images can also put you in better favor with the search engines. People mostly forget about this when it comes to search engine optimization. Therefore, you’ll want to create your ALT tags with your keywords in them so that you can describe what your site is about to both readers and the searches.

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Just remember that ethics is something you always want to use with SEO. There are lots of companies that offer SEO services. If you find a company that’s ethical, work with them, but some companies don’t have that kind of ethic and they’ll do anything to get ranked. The search engines could ban your site and you wouldn’t even realize it until later. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. The more they reveal to you the better they’ll be. Therefore, always use good ethics when conducting your SEO practices. The webmasters use such techniques really don’t know how they’re damaging their sites by using such methods. Never needlessly include lots of keywords on your site as search engines will think you’re spamming. It’s also important never to use content you’ve copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. It doesn’t matter if you’re going to do it yourself or you’re going to hire someone to do your SEO for you, only use the most ethical SEO methods.