Archive for November, 2011

Steve Breault, Co-Founder, S.E.M. Masters

Businesses irrespective of their sizes are learning very quickly that one of the fastest means of reaching their target market niches is by optimizing their websites for easy access by mobile devices. The reason for this is simple; statistics shows that in the United State alone, there are over 64 million users of smart phones who often use their mobiles to browse the Internet and also buy goods and services through their internet complaint mobile phones.   In a space of about a year between 2010 and 2011, report shows an increase of 57 per cent of web surfers all over the world now browse the Internet with their mobile devices. In addition, online sales worldwide through mobile devices were reported to have outstripped sales through personal computers by a ratio of 4 to 1. Indeed, smart phones and other internet enabled mobile devices have become platforms for improved internet marketing services, hence the need for businesses to optimize their websites for easy access by users of mobile devices.

As more and more people all over the world become more and more mobile with mobile phones and other devices such as iPhones, iPods, Androids, and Blackberries, there is a large share of the existing online market that is being missed by businesses whose websites do not as yet have mobile versions. Here are ways by which mobile websites attract customers and benefit businesses:-

1. Mobile versions of websites present information on the go to users. Most people nowadays search the World Wide Web for useful information about direction, products and services or simply connect with people in their lives on social networking sites like Twitter or Facebook with their smart phones while on the go. Imagine your business appearing on the mobile phones of web surfers as they search the internet, it will translate to automatic website traffic for you if your website has internet version and you can convert some of these visitors to paying customers of your products and services.

If your website is not optimized for mobile phones, viewing it with a smart phone could appear terrible and chances are that the average web surfer will click away from your online business and won’t have the patience to revisit it on their personal computers when they are home.

2. People love to explore the new method of surfing the Internet through their mobile devices. If many people are turning to mobile websites, then new streams of revenue is opened to businesses when they sell their products and services and it therefore make a lot of sense to optimize your website for smart phones.

A website may show up on a mobile phone without it being optimized for smart phones but such websites or some pages won’t give good viewing to users. If you are in doubt whether your business website is mobile-friendly or not, consult a Destin SEO services professional to access your website and see how it displays on mobile devices and offer expert opinions.