Posts Tagged ‘seo optimization’

HEAR YE, HEAR YE….We Can Get You On Google, Page #1

Heard that before? This is a pretty lofty statement. I am thinking it immediately made you a bit skeptical.

It should…

Of course not everyone can make it to Page 1, but we did it for Vircosoft and we are doing right now for clients. The SEO business is becoming congested with a lot of people, many of whom won’t even tell who they are (gmail & hotmail email addresses are a huge RED FLAG).

Getting to page #1 is attainable, but it takes an enormous amount of grunt work and a passion to keep the information required relevant in a changing environment.

The “Why” and the “How” We Got Into The SEO Business…

• Because the economy was tanking,no bottom in sight!
• We worked hard learning the tactics required to climb to Page #1 on Google, Yahoo and Bing, and stay there.

Our Quick True Story

We have another company called Vircosoft. Perhaps you have heard of us. When the economy started going south we decided that we had better find a way to dramatically expand our prospect list, and fast, or else!

Where does everyone go FIRST to “find” information about something they want? The Search Engines: primarily Google, Yahoo and Bing.

Vircosoft has been in business for a long time. Like many businesses the majority of our new customers came to us by referral from another customer. As the economy nose-dived so too did our referrals.

Not Good!

We increased our marketing efforts (and cost) including more advertising,cold phone calls, e-mail marketing, door-to-door, you know, all the standard marketing techniques.

No discernable improvement. More… not good.

OK, it was time to implement Plan B. Ugh Oh! We didn’t really have a Plan B, certainly no Plan C.

Sheepishly we knew the solution was the Internet. But, we did not know how to do it. Even worse our competition looked too entrenched to beat. I am speaking from experience. I would type in document management software for example and our biggest competitors dominated page #1. We held a ranking spot somewhere around 2.5 million I think and probably around page 100 or worse.

“Not good” was winning.

TRY THIS FOR YOUR BUSINESS…

Google what you THINK is your “best keyword phrase”. The one that you think someone will use to find your type products or services (i.e. copier dealer, personal injury attorney, kitchen remodeling, backyard furniture, business accounting firm, dentist, Italian restaurant…etc)

Does your business pop-up? Any articles? Any videos about your business? Any testimonials? How about your Blog? FaceBook, Twitter? Anything about you? If not, how are visitors going to find you? Do you think they will navigate to page 2, 3, 5, 10, 50?

Fox News Does Not Think So!

Fox News Sunday 12-20-2009 Reported:

80% of the people Searching Google NEVER go past Page 1

90% of the people Searching Google TRUST listings on Page 1

Keywords are just the tippy-top of the iceberg. It’s what’s below the surface where the real work is done.Tedious, but the difference between invisible and ranking at the top!

Your web site (AKA On-Page) represents about 10% of the work for a great ranking. The other 90% (AKA Off-Page) is where the rubber meets the road. This is “where’s the beef?” How does your web site stack up to your competitors?

We will show you. Complete this short Questionnaire and receive your FREE report.

Being reasonably intelligent (albeit stubborn) people the solution finally came to us in a

“Blinding blaze of the obvious”

We decided to investigate how we could better utilize the Internet. At first it did not look promising. The “big name” companies dominated Google Page 1.

How could Vircosoft possibly compete? Hopeless? Don’t bet the farm on that. When we started Search Engine Optimization “SEO” you couldn’t find Vircosoft with an electron microscope. We got busy learning everything possible about SEO. We tested tool after tool. Application after application. We invested a chunk of money and hundreds of hours.

SEO is like watching paint dry…very boring, BUT when it is dry, the finished product is beautiful.

Google this keyword phrase: Destin SEO Services

Cool eh? SEM Masters is dominating page #1 of Google. And we did it in less than 10 days. Every day our domination will increase.

How did we do that you might ask?

Complete our Questionnaire and we will give you a sneak peek:

The journey was incredible. Today Vircosoft enjoys Google Page 1 ranking, often as #1, page 1.

What do you think a Page #1 ranking on Google is worth to your business?

Now the Really Cool Part…

We knew if we could do this for ourselves, we could do it for others.

SEM Masters, having been conceived out of desperation, was born. Now is the time. Not unlike 10 years ago when everyone was racing to set up a web site, right now, as we speak, smart companies are racing to grab a spot on Page #1.

Not everyone can be on page 1. It takes hard work and someone that knows what they are doing to set-up and maintain your ranking.

Under No Obligation complete our preliminary Questionnaire and receive a FREE web site review.

PLEASE NOTE: We only select one “primary” type of business within the same marketing area.

If you are not moving full bore toward a better ranking on the Search Engines you can count on the fact that your competition is.

SUMMARY:

• The Internet is FREE
• Search Engine visitors are looking for your products or services
• Search Engine visitors are more qualified and motivated
• Search Engine visitors are more likely to buy

How many thousands of visitors do you think may be browsing and never find your web site?

SEO Internet Marketing is inexpensive (compare it to what you are spending right now to market your products and services) and provides the greatest opportunity known today to help your business increase sales and profits.

Complete our Questionnaire. Let’s see what we can do for your business.

Thanks for visiting. Please bookmark. Comments welcome!

Regards

Steve Breault “SEM Meister”

The race is on, again! Remember ten years ago during the SEO Stone Age when everyone was running the web site building marathon? Well history is repeating itself except the race is now one toward Optimization and Search Engine Top Ranking.

Like my old football coach used to say as he pounded on my helmet (you could do that back in the 60’s without myriad government agencies, ACLU lawyers and parent’s charging the field intent on securing justice for their little 275 lb. baby boy)

“Winners Want the Ball”!

Businesses are learning fast that their web site is useless unless people can find it. Ten years ago you could stuff your site with keywords and sit smugly by and admire. Whoa no, not today. Google, Yahoo and Bing have mathematicians trained by the likes of Professor Charlie Epps. They are on to us!

This sounds really terrific, so what’s the game plan? According to Destin SEO Services and other experienced firms there are several critical Steps to develop a winning strategy.

First, make the decision to get started. Everyone wants to be #1. Not everyone thinks it is possible. Take it on faith right now that SEO is the vehicle to get your business exposed to the thousands of people looking for your product or service in the Internet everyday. SEO is the way to drive you to the top, if, you are patient and realistic. SEO takes time. How much time depends on the professionalism and experience of the SEO firm you select and your particular market!

Would you hire a professional race car driver to fly your corporate jet just because he/she likes to go fast? Probably not!

Focus on your own business. SEO Optimization requires expertise and a lot of grunt work. People ask whether they should do it on their own. Could they? Sure. Just be prepared to spend the next 10 years or more devoting time to it every month.

The Primary Reasons to Retain an SEO Market Firm versus Doing it Yourself

Real-time information - The Search Engines are constantly updating, revising and changing their algorithms. Currency and the ability to react immediately are critical. Your SEO partner is responsible to staying abreast of these changes and modifying your information as needed to retain your edge.

Time Value of Money – Professional SEO firms have a huge investment in developing their expertise. Replicating that is neither productive nor advised. Tend to your own knitting! Destin SEO Services can start for as little as a few hundred dollars per month and drive thousands of motivated customer prospects, people looking for your products or services. Compare that to the cost of newspaper, TV, radio, magazines and such where you have to HOPE someone sees your ad before it ends up under the Raymond the Cockatoo.

Finally, there is doubt that people use their PC and the Search Engines to ask questions, get answers and find the products or services they want. Fast and simple! If you are not on page 1 your opportunity to capture that prospect is next to nil.

You want people who want to find you. SEO brings you together. Motivated Seller and Motivated Buyer. Sweet!

There is little doubt that people use their PC and the Search Engines to ask questions and find the products or services they want. Fast and simple! If you are not on page 1 your opportunity to capture that prospect is next to nil.

Fox News Sunday 12-20-2009 Reported:

80% of the people Searching Google NEVER go past Page 1

90% of the people Searching Google TRUST listings on Page 1

So, suit up and show up. The race has just started in earnest! You can lead, follow or simply not participate. Your call.

Thank you,

Steve Breault “SEM Meister”

Search Engine Optimization was basically unheard of by the majority of people just ten years ago. Way back then in the comparative electronic SEO Optimization stone age all you had to do was build a web site “and they would come”.

Remember the craze to get a web site? This was a web designers dream come true. Well, not any more. Anyone can design a web site, heck you can do it yourself for free in a few easy steps. All you had to do was create a few pages, add several keywords and shoot it to the search engines and voila, you were ready to rock. But, and this is a very strong BUT, the world has changed. The Search Engines have modified, and continue to modify the way they process your web site. Thousands of fancy web sites now find themselves “out in the cold”. Business owners are asking SEO Experts “are we getting anything from our web site”? If you have to ask, then the answer is most likely, no!

Using entrepreneurial ingenuity SEO Marketing companies started “gaming” the system. Recognizing the “literary pollution” flooding the Internet with poor content and plagerism the search engines began increasi8ng their scrutiny using sophisticated analytics. Intentional manipulation (black hat) has gone the way of the dinosaur. The search engines catch it and make those submissions irrelevant. and actually will damage the credibility devaluing your web site. As these good old days faded a new industry was born and now flourishes. Under every rock emerges another SEO company touting their ability to “get you to #1 on Google. Yeah, right! Caveat venditor!

As the search engines increased their level of sophistication the game changed again. Search engines want relevant information. Google led the charge thereby securing their dominance even today while others play catch-up. Search engines developed a system designed to knock-out the pretenders (manipulators) and reward those posting information that people wanted and needed as they searched for answers to their questions and products and services.

The exploding SEO Marketing industry has both black hat and solid, reputable “white hats”. Self explanatory. Fortunately there’s a long list of Destin SEO Services firms, and other nationally SEO Experts. Firms that know how to perform submission to directories, link building and article submission and can actually help you improve your ranking using the tools that are industry approved. SEO Optimization is a time-consuming, labor intensive process. Most companies prefer to work face-to-face with their SEO advisor. SEM Masters for example meets with their clients to establish a long-term relationship.

Caution! There are hundreds of SEO software companies popping up all over the Internet promising to deliver immediate or unrealistically fast results. Such results will only be short term! In fact, many website owners that have spent thousands of dollars to build and maintain their websites only to have their website banned by the search engines as a penalty for using unscrupulous SEO tools. Rest Assured companies such as Destin SEO Services develop SEO Marketing strategies designed to play by the rules (methods sanctioned by all search engines) and will help you improve rankings, increase traffic and more. Work with people you know or who you are referred to by people you trust. Insist on reports, a starting-point benchmark and attention to your business.

These are key components your SEO Expert must adhere to for your business web site:

1. Keyword Research
2. Competitive Research & Analysis
3. Web Design and Development
4. Get Your First Inbound Links
5. Sitemaps
6. Continuous Monitoring & Updating
7. Web Analytics
8. Content Building
9. Link Building
10. Community Involvement and Awareness
11. Ranking and Web Traffic Analysis
12. Conversion Rate Analysis

These steps are industry standards. Many firms advertise that they will get you to the top of the search engine “likity split”. If you hear something like that, grab your hat and head for the door. Additionally you may be receiving unsolicited “Request to Provide a Quote”. Tell me how someone located who where who knows nothing about your town or city can possibly provide you with the personal care and attention you want? Would you work with a physician by phone located 1,000 away when you could meet in their local office? I don’t think so. Not if there was a choice.

But it sets the stage for sound thinking when it comes to attractive positioning. Unfortunately, though, getting attractive search engine positioning isn’t as easy as it used to be. And while most companies want to have a quick and easy solution (an undertaking that begins and ends within a few weeks); the truth in today’s environment is that there is no such thing. Good search results require some research, a plan, and an ongoing commitment to the cause.

If you have carefully selected your SEO Advisor the journey to fully optimizing your web site and improving your business is just ahead. Give them some time. There is not a quick, down and dirty solution, it is a process. The time-frame to begin seeing the rise in your ranking can be affected by the size of your industry, so be patient. You local SEO Services company will provide you with updates and progression.

I wish you the very best success.

Steve Breault “SEM Meister”

The definition of SEO Marketing is generating sales and/or capturing leads from potential customers searching the Internet for the services or products your company provides.

Traditionally, this has meant attempting to get your website into Google (and others) search engine rankings so that it shows up when a likely customer of yours types in a “keyword phrase”. This has become something of a mysterious science. There are SEO Marketing experts and consultants that earn their living working with companies to increase traffic to their web sites by moving them to the first page of Google’s search engine. SEO Expert consultants develop keywords that will create free traffic, sales and leads. This consulting service is called SEO Optimization.

SEO Marketing has grown to include pay per click advertising (PPC). PPC ads are written by advertisers to kick-in when selected keywords or phrases are searched. Each time someone clicks on the ad they are automatically directed to the advertiser’s website and the advertiser is charged for that “click”.

The future of SEO Marketing will be the social networking sites such as Facebook and Twitter. The most productive advertisments will be virtual. This is more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

If you have a website and would like a free evaluation contact SEM Masters and find out what’s missing in your overall SEO Marketing strategy. The news is great for businesses that get started now. With a little help, you can start to overcome all of these challenges.

Steve Breault “SEM Meister”